brand marketing professional

Terése
Sundberg

About me

As a seasoned marketing professional with over 6+ years of experience specialising in B2C, I bring a unique blend of skills and expertise to the table. In October 2022, I completed a Mini MBA in Digital Marketing Business Principles, making me well-versed in the latest trends and strategies in the ever-evolving digital landscape. My approach is consumer data and insight-led, ensuring that all strategies are tailored to deliver impactful results. I am highly results-oriented and strategic, continuously seeking innovative ways to drive success for my clients or company.

My creative mind, motivation, collaboration skills, adaptability, and strong commercial acumen set me apart. I thrive in dynamic environments and excel at building relationships, managing stakeholders, and crafting compelling brand strategies. My strengths are creative storytelling, social media management, analytical prowess, and fostering fruitful collaborations.

If you seek a proactive, results-driven marketing professional who can bring a fresh perspective to your team, look no further. I am here to help elevate your brand, drive engagement, and deliver tangible results that exceed expectations. Let's collaborate to create something extraordinary together!

EXPERIENCE

Brand & Marketing Consultant at Sundberg Consultancy, Glasgow

2023 - Present

The job involves overseeing, developing, and implementing email marketing strategies for two different brands. These strategies should be tailored to meet specific business goals and target audiences. The responsibilities include creating email content, designing email campaigns, managing email lists, and working with CMS platforms.

In addition, the job requires building and maintaining strong relationships with clients and managing external partners to deliver network campaigns.

Brand Manager at Bally’s Interactive, London

January 2020 - 2023

• Held brand responsibility for two UK brands & co-developed brand strategy and architecture.

• Delivered digital campaigns, effectively collaborating across marketing channels.

• Development and execution of NBD campaign, leading to a 76% customer engagement uplift. Partnered with ARUK which gained positive media coverage.

• Managed a successful brand refresh driven by consumer insights & market research.

• Strategically launched a new product to market.

• Effective cross-functional collaboration, aligning stakeholders and seamlessly integrating brand messaging & brand assets across various touch points.

• Formed dynamic partnerships with creative agencies to conceive and execute brand campaigns that resonated with audiences and achieved tangible results.

• Additional responsibilities: PR activation, virtual events, content creation, and social media management.

Site & Content Administrator at Bally’s Interactive, London

2019 - 2020

• Responsible for managing and optimising website content to ensure seamless user experiences.
  Assuring all digital materials align with the brand's messaging and objectives.

• Collaborated with content producers to facilitate the creation of engaging and informative digital assets.

• Conducted regular assessments of content performance, leveraging analytics insights to refine content strategies and tailor future content production efforts.

Web Content Executive at Bally’s Interactive, London

2017 - 2019

• Developed social media & promotion calendar (Swedish market) in partnership with the broader marketing team.

• Drafted & submitted clear briefs for the design team to create required content assets.

• Responsible for all social media content, including scheduling, copy, asset design & community management.

• Developed and owned the blog strategy, content development and physical upload to our website.

• Worked closely with our SE Marketing Manager to assist with events & other marketing projects.

Field Operations Lead-InSight-EMEA at GOOGLE INC, London

2014 - 2016

• Lead Google Indoor Maps EMEA field operations, orchestrating a team of ten digital surveyors across Europe.

• Managed day-to-day operations to ensure seamless execution and timely delivery.

• Created indoor navigational systems for large venues of interest (airports, stadiums, train stations & shopping centres etc) using internal Google Maps software.

• Lead administrative duties, including scheduling venues, travel logistics whilst abroad & launching new projects.

• Launched & trained employees on new projects using BLE technology.

Recommendations

I’ve been impressed with how Terése adapted to challenging scenarios, took on new opportunities with relish and delivered some stand-out results despite adversity. Terese works hard on every project she’s involved with, listening and learning about everything she works on. She’s commercially minded and has a fantastic creative flair – it’s been fantastic to manage her as she requires very little support! She understands the importance of brand, from strategy to tactical execution – always ensuring that the work is delivering to the objectives set and putting the player/customer first in her decisions and judgements. Colleagues and stakeholders alike all love to work with Terése, for her knowledge, balanced approach and joyful personality.

Former Head of Brand at Bally’s Interactive

Terese lives and breathes brand marketing and thinks strategically, creatively and commercially. Terese takes the time to share the results and learnings of any campaign, always referring back to these before beginning a new project. Terese's work speaks for itself, and I'll miss working alongside her. She's approachable, intelligent, and really good fun.

Head of Social Media at Bally’s interactive

Terese is a highly motivated team player, with a solid foundation in brand strategy and brand management. Her attention to detail and strong organisation skills enable her to collaborate successfully with product, marketing, design, and legal teams to deliver high-impact digital brand and social media campaigns. I am confident that Terese will be a huge asset to any organisation looking to strengthen and grow their brand marketing team.

Former Brand Director at Bally’s interactive

Hobbies & interest

Running

Hiking

Video Editing

Resin Art

Weight lifting

Photography